January 4th, 2018.
TaylorMade have again pushed the boundaries in golf equipment technology, with the announcement of their new M3 and M4 range, complete with Twist Face technology.
Essentially the main selling point to their new driver range is the Twist Face technology, which is designed to counteract the gear effect of hitting from the high toe and low heel. The new technology alters the face angle on the driver for off-centre shots, for longer, straighter hits.
Due to “bulge and roll”, a shot with a traditional driver hit from the high toe would hook – Twist Face opens the face on the toe end of the driver and adds loft to straighten out the shot.
On the other hand, a low heel shot would usually push and bend to the right. Twist Face de-lofts and closes the face to minimise this bend.
“From the creation of the first metalwood in 1979, TaylorMade has established a legacy of breaking from tradition to reach new thresholds of performance. In 2018, we have once again uncovered a new frontier of driving potential with Twist FaceTechnology — a radical departure from traditional driver-face design, engineered to correct for inherent human swing tendencies in real-time, giving golfers a tangible competitive advantage.” — Brian Bazzel, Vice President, Product Creation.
You can make your own mind up about the new TM thought process.
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